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Gerrit Germishuizen,Brenda Clarke: Illustrated guide to wildflowers of Northern South Africa

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This guide is for use in the field by botanists, nature lovers, eco-tourists, hikers and farmers, for on-the-spot identifications, making it unnecessary to collect specimens and in this way depleting the countryside of its beautiful natural heritage. Features of the title are: Full-colour illustrations and brief descriptions of 614 species of the most common flowering plants, succulents and shrublets found in the four northern provinces: Limpopo, North-West, Gauteng and Mpumalanga. For quick and easy identification plants are placed in eight major categories of flower colour, namely white/cream-coloured; pink, yellow/orange, blue, mauve/purple, red, brown and green flowers. Each plant family is briefly introduced, where possible giving characters to distinguish them from each other. English and Afrikaans vernacular names are included where appropriate. A botanical glossary make botanical terms more comprehensible to the lay person.

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David Borgenicht,Ben H Winters,Robin Epstein,Chuck Gonzales: The Worst-Case Scenario Survival Handbook: Middle School

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Homework, hormones, heartache...middle school has no shortage of perils. Never fear, the authors of the best-selling Worst-Case Scenario series return with a survival guide for those who are facingor just about to facethis big transitional time in school and life. The handbook is packed with funny-but-useful tips for the trickiest situations that crop up in middle school, like taking charge of a too-busy homework schedule, dealing with a cold shoulder from a friend who has suddenly become just too cool, avoiding common e-mail and cell phone disasters, and more.

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Adele Revella: Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business

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See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. * Learn who buys what, and why * Understand your buyer's goals and how you can address them * Tailor your marketing activities to your buyer's expectations * See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

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William Shakespeare,Brett Wright: Yolo Juliet

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"Romeo and Juliet, " one of the greatest love stories ever told . . . in texts?! Imagine: What if those star-crossed lovers Romeo and Juliet had smartphones? A classic is reborn in this fun and funny adaptation of one of Shakespeare s most famous plays! Two families at war. A boy and a girl in love. A secret marriage gone oh-so-wrong. and h8. The classics just got a whole lot more interesting.;) tl;dr A Shakespeare play told through its characters texting with emojis, checking in at certain locations, and updating their relationship statuses. The perfect gift for hip theater lovers and teens. A glossary and cast of characters are included for those who need it. For example: tl;dr means too long; didn t read."

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Jean-Paul Isson,Jesse S. Harriott,Jac Fitz-Enz: People Analytics in the Era of Big Data: Changing the Way You Attract, Acquire, Develop, and Retain Talent

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Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and Predictive Analytics at Monster Worldwide, this book is packed full of actionable insights to help you source, recruit, acquire, engage, retain, promote, and manage the exceptional talent your organization needs. With a unique approach that applies analytics to every stage of the hiring process and the entire workforce planning and management cycle, this informative guide provides the key perspective that brings analytics into HR in a truly useful way. You're already inundated with disparate employee data, so why not mine that data for insights that add value to your organization and strengthen your workforce? This book presents a practical framework for real-world talent analytics, backed by groundbreaking examples of workforce analytics in action across the U.S., Canada, Europe, Asia, and Australia. * Leverage predictive analytics throughout the hiring process * Utilize analytics techniques for more effective workforce management * Learn how people analytics benefits organizations of all sizes in various industries * Integrate analytics into HR practices seamlessly and thoroughly Corporate executives need fact-based insights into what will happen with their talent. Who should you hire? Who should you promote? Who are the top or bottom performers, and why? Who is at risk to quit, and why? Analytics can provide these answers, and give you insights based on quantifiable data instead of gut feeling and subjective assessment. People Analytics in the Era of Big Data is the essential guide to optimizing your workforce with the tools already at your disposal.

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R. R. Reno: Resurrecting the Idea of a Christian Society

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America's two greatest strengths-her liberal democratic culture and her free-market economy-have made her a global superpower. But left unchecked, these two strengths can become great cultural weaknesses, sowing selfishness, recklessness, and apathy. In Resurrecting the Idea of a Christian Society, theologian R. R. Reno argues that America needs a renewal of Christian ideals-ideals that encourage self-sacrifice, responsibility, and solidarity. Drawing on T.S. Eliot's 1940 essay "The Idea of a Christian Society," Reno shows how Christianity encourages "an abiding ambition for higher things" and a "moral vision" that can strengthen communities and transform America into a truly great nation.

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Alfredo Logoluso,Richard Caruana: Fiat CR.32 Aces of the Spanish Civil War

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The CR.32 Falco was a handsome and highly manoeuvrable biplane fighter. During General Franco's fight with the Republicans for the control of Spain from 1936 - 39, no fewer than 477 CR.32s were involved, with an astounding 709 confirmed aerial victories, and an additional 320 kills claimed, for just 62 losses. As these statistics reveal, the CR.32 was the unrivalled master of the skies over Spain. By the war's end, the five leading aces of the conflict were all Spanish CR.32 pilots. Their exploits, and those of the other leading CR.32 aces, are examined for the first time in English in this exciting volume.

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Lonely Planet,Steve Fallon: Lonely Planet Pocket Budapest

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Lonely Planet: The world's leading travel guide publisher Lonely Planet Pocket Budapest is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Visit the Royal Palace and its museums, 'take the waters' of the art nouveau Gellert Baths, or bar hop the district of Erzsebetvaros; all with your trusted travel companion. Get to the heart of the best of Budapest and begin your journey now! Inside Lonely Planet Pocket Budapest: *Full-colour maps and images throughout *Highlights and itineraries help you tailor your trip to your personal needs and interests *Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots *Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices *Honest reviews for all budgets - eating, sleeping, sight-seeing, going out, shopping, hidden gems that most guidebooks miss *Free, convenient pull-out Budapest map (included in print version), plus over 18 colour neighbourhood maps *User-friendly layout with helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time *Covers the Castle District, Gellert Hill & Taban, Obuda, Belvaros, Parliament area, Margaret Island & Northern Pest, Erzsebetvaros & the Jewish Quarter, Southern Pest and more The Perfect Choice: Lonely Planet Pocket Budapest, a colorful, easy-to-use, and handy guide that literally fits in your pocket, provides on-the-go assistance for those seeking only the can't-miss experiences to maximize a quick trip experience. * Looking for a comprehensive guide that recommends both popular and offbeat experiences, and extensively covers all of Budapest's neighbourhoods? Check out Lonely Planet's Budapest guide. * Looking for more extensive coverage? Check out Lonely Planet's Hungary guide for a comprehensive look at all that Hungary has to offer. Authors: Written and researched by Lonely Planet and Steve Fallon. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.

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